Tangible resources

Volkswagen is the leading innovator in the industry, which means that knowledge is a big part of their resources. There are so many brands that are Volkswagen property as DSG, TDI, GTI, TSI- innovative technologies and the model lines like- Jetta, Passat, Tiguan, Phaeton, Touareg. Innovation is a key activity in the company because that is how they plan to complete their strategies.

Human capital is important for Volkswagen. Their success is based on the qualifications and personal commitment os around 400,000 people. The need of a top team is recognized as its core features are said to be high level of competence, dedication, inventiveness and fitness. Competence is created from good basic training and a life-long willingness to learn. Dedication ideally means entrepreneurial thinking and action, not only by management staff. Volkswagen needs top performance. A strategy called "flow channel" provides best performance and at the same time prevents employees to be overstretched or under stretched. Another principle the company follows is "Lead, Demand and Promote" which means leading by example. A "mood barometer" was introduced recently- gives employees the opportunity to anonymously voice their opinion and so to become actively involved in the organization of the company.

Personnel development and women advancement are other core values the company has. Volkswagen recruits personnel from the earliest  age- kids can start learning skills and begin part of the company as soon as summer job in high school. The company works with several university research laboratories were students can give ideas and work on real project that will be used by the company. Furthermore, the company has its own university in Europe, where part of the education is practical in their plants or offices. The company is aiming to be the "best employer" in the world and that is why it offers attractive employment, job security, good working climate, personal development opportunities and others. Most importantly, the company management treats everybody as individual personality and provides various social benefits as mobility throughout the company, fitness and health assistance, family improvements and planning, etc.