Saturday, February 18, 2012

Internal Environment- Service as primary Activity


Volkswagen Services are one of the biggest advantages the company has. You have all seen the dealerships branded in the same way all around the world. The current news is that the brand is changing and the future dealerships will like the one from the second picture. Anyway, not the style of the building makes it so spacial. Volkswagen dealerships have both showrooms and services offered as franchise opportunities.

The company is more willing to let a franchiser have only a service without showroom for new cars, but it will never let anyone sell a car without proving that they can service it. The first advantage is that everywhere in the world there is a service about every 100 miles. The company is trying to make its services accessible and always there when ones need them and at the same time protect the owners by not signing contracts with too many franchisers.

Volkswagen cars are reliable and last long. The brand offers original parts for cars much older than you can imagine. While the other brands mainly focus on the customers driving new and almost new cars, Volkswagen takes care of all of it customers no matter how old car they drive. A prove is that the Warranty does not depend on the millage in most of the countries and that some of the benefits remain even when your car is not in warranty any more- a good example is the road assistance they offer.

In order to provide the best quality for its customers, Volkswagen strictly examines each service at once a year, visits it once every several months, provides know-how, training and assistance and of course sets high level for their franchisers.

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